Oblivion USA
Crafting Style, Inspiring Art, and Producing Soundscapes.
Mission Statement
Oblivion exists to defy conformity and redefine luxury — not just through clothing, but through identity. We create statement pieces that empower the bold, reward the risk-takers, and speak louder than trends. Every design is a rebellion against the ordinary, crafted for those who refuse to fade into the background. This isn’t fashion — this is legacy
About Us
Oblivion USA was conceived in the tumultuous year of 2020, a time when the world seemed to stand still, yet our vision surged forward. Amidst the uncertainty and instability, a new clarity emerged: a burning desire to explore the uncharted and create something that didn’t merely conform to the rules but redefined them entirely.
In the midst of chaos, Oblivion found its purpose. We observed fashion becoming monotonous, art being confined, and individual expression being watered down by passing trends. Instead of blending in, we chose to vanish into the void, into the oblivion, and reemerge with something raw, audacious, and unapologetically unique.
More About Us
Oblivion USA embodies the result of stepping out of comfort zones and fully embracing one’s vision — no safety nets, no formulas, no templates. We are about the pursuit of art that resonates more profoundly, clothing that makes a bolder statement, and a brand that doesn’t just outfit people — it awakens them.
Every stitch in our clothing, every drop of our music, and every element of our art serves as a reminder that greatness stems from daring to venture where others hesitate. In a world that promotes uniformity, Oblivion USA chooses the unknown — because that’s where the real story begins
Product and Services
At Oblivion USA, we offer a diverse range of products and services that cater to the unique tastes and needs of our customers. Our offerings are divided into four main categories:
Clothing
Our clothing line is designed for those who dare to stand out. Each piece is a work of art, meticulously crafted to make a bold statement. We believe in fashion that doesn’t just fit your body, but also your spirit. Our collection ranges from everyday wear to exclusive pieces, each embodying the fearless spirit of Oblivion USA.
Art
Our art offerings are as diverse as they are unique. We provide a platform for artists who push boundaries and defy norms. From paintings and sculptures to digital art and installations, our collection is a testament to the power of creativity when it’s unbound and unboxed.
Music Production
Our music production services are designed to bring your sonic vision to life. We work with artists across genres, helping them create music that resonates. Our team of experienced producers and engineers are equipped with state-of-the-art technology to ensure your music is produced to the highest quality.
Music Engineering
Our music engineering services complement our production offerings. We provide mixing and mastering services to ensure your tracks sound polished and professional. Whether you’re a solo artist or a band, our engineers will work closely with you to capture your unique sound and make it shine.
Our Style
Our style at Oblivion USA is a unique blend of timeless design, statement-making aesthetics, premium craftsmanship, and philosophy-driven branding. We’ve divided our style into four key sections:
Limited Drops & Premium Craftsmanship
We value quality over quantity. Our collections feature limited drops that are never repeated, ensuring each piece you own is unique. Our focus on premium craftsmanship means every stitch, every detail, is meticulously crafted for durability and style.
Anti-Trend Timeless Design & Statement-Making Aesthetic
We believe in creating pieces that defy trends and stand the test of time. Our designs are not dictated by the fashion calendar but by our commitment to making a statement. Each piece we create is a bold expression of individuality, blending subculture energy with luxury.
Philosophy-Driven Branding & Built for the Fearless
Our brand is driven by a philosophy of fearlessness. We create for those who dare to step out of their comfort zones, those who embrace the unknown. Our pieces are not just clothes or art; they are symbols of courage and individuality.
Environmental, Ethical Edge & Digital Integration
We are committed to making a positive impact on the world. Our approach includes an environmental and ethical edge, ensuring our processes are sustainable and fair. We also embrace digital integration, using technology to enhance our offerings and provide a seamless experience for our customers.
Our Experience
Our journey at Oblivion USA has been marked by a relentless pursuit of creative vision, brand development, and operational excellence. We’ve divided our experience into three key sections:
Creative Direction & Brand Development
Since our launch in 2020, we have led all aspects of Oblivion’s creative vision, from design concepts and drop strategy to storytelling and campaign direction. We built a premium fashion label from scratch, defining a brand identity, mission, and tone that reflect high-concept art, scarcity, and rebellion against conventional fashion norms. Our unique aesthetic blends underground subcultures, luxury streetwear, and an anti-trend philosophy.
Product Design & Marketing
We work closely with manufacturers, artists, and printers to ensure every piece reflects our core values: timeless design, bold statement-making, and meticulous craftsmanship. We’ve grown our brand presence through limited releases, culture-driven storytelling, and a community-first approach, creating campaigns that resonate with fearless, style-forward individuals who value authenticity and exclusivity.
Entrepreneurial & Operational Experience
We manage end-to-end business operations, including production logistics, budgeting, e-commerce, customer experience, and drop schedules. This hands-on experience has given us a deep understanding of what it takes to build and scale an independent clothing label, ensuring we’re always ready to meet the demands of our growing customer base.
